Meet Mr Fragrance868. A fragrance company specializing in perfumes and colognes. According to co-owner Michel, “The brand was started by two childhood friends who wanted to make designer fragrances available to the residents of Trinidad and Tobago.” Simple yet effective brand premise.

When it comes to the name, the Mr. Fragrance868 team says “The inspiration behind the name Mr Fragrance868 came from us wanting the brand to have authority. Hence the title MR.

And we also thought it was catchy and easy to remember.”

The brand is truly focused on its growth as its team is behind it full time thus “giving clients 100% customer service.”

The story doesn’t stop there. “We always wanted to start a business. For about 10 years, we brainstormed different business ideas from selling sneakers, baby clothes and food. During the pandemic, we decided to put our best foot forward and see what the country is missing. And then it hit us. Quality fragrances. 

The benefits of wearing perfume is all about enhancing the mood. Perfume helps lift your spirit and boost your confidence. So we went full speed ahead with this purpose.” 

So definitely on this journey of building a brand, there must have been some milestones. “So far, we have over 3,600 followers on instagram. We have safely delivered fragrances throughout Trinidad and Tobago and we have been featured on the radio, on 94.1FM”

There have also been lessons learned. The team says one that rings throughout is “Consistency is Key.” 

They also have some advice for budding entrepreneurs. “Follow your passion and do extensive research on the business you would like to open. Also be very committed.”

Now when it comes to building a brand the team definitely has some knowledge. They see a brand as being “a personalized business concept that provides a product or service to the market that the customers need.” 

As for the difference between a business and a brand, they see it as “A business is an organization that provides products or services. A brand is the name, face, and identity of the business.”

When it comes to the local brand community here in T&T, co-owner Michel shares some thoughts. “I see a lot of uniqueness in the local brand community and I think we need more platforms for exposure to help small – medium businesses grow.” 

Check out Mr Fragrances868 for the latest in perfumes and colognes.