Meet Everything to Crave. Indulging in your deepest cravings can be one of the most satisfying experiences, especially when it comes to sweet and savory delicacies. That’s exactly what Everything to Crave (ETC) aims to do – bring your cravings to reality through delicious treats.

But ETC is more than just a catchy name. It actually represents the initials of the founder’s middle names and surname, emphasizing the family-oriented nature of the business. Despite juggling work and baking, the founder’s passion for creating new items for customers remains unwavering.

Amy-Joy’s  love for baking and being in the kitchen stems from childhood memories of helping their grandmother chop and bake. As she got older, the passion only grew stronger, leading her to pursue jobs on the side and eventually starting her own business.

Major milestones for the owner includes  catering a dessert table for a wedding and hosting her first pop-up shop, witnessing the expressions of pure joy on her customers’ faces. But the journey was not without its lessons namely  the importance of feeling proud of one’s creations and being patient and grateful.

To the aspiring entrepreneurs out there, the owner’s advice is simple – just start. No idea is too small, and trust in the process. For ETC, the brand represents quality, consistency, and aesthetic . The business is a reflection of the Amy-Joy’s personality, vision, and honesty.

In conclusion, ETC is more than just a business. It’s a passion project fueled by childhood memories and a desire to bring joy to customers through delicious treats. With a focus on quality, consistency, and aesthetic, ETC is a brand that stands out from the rest.