Meet My Beauty Fix. Owned by Dana Rivas,it is a brand that specializes in professional makeup and hair services. With a passion for creativity, Dana’s vision is fueled by the transformative power of makeup and hair. She believes in the art of a flawless winged eyeliner and the confidence-boosting effect of a fabulous blow dry. My Beauty Fix aims to make a significant difference in people’s day by enhancing their beauty.

The name “My Beauty Fix” carries a personal story behind it. Dana describes herself as an addict, always seeking out makeup and hair-related content online and immersing herself in the world of beauty. The allure and satisfaction she felt from these experiences were akin to a drug or fix for a junkie. Thus, the name My Beauty Fix was born, reflecting the addictive and fulfilling nature of indulging in beauty rituals.

While Dana initially pursued hair and makeup part-time alongside her regular job, juggling her time became challenging. Clients often requested services during her working hours, which were demanding and extended beyond the typical eight-hour workday. However, driven by her passion for her craft, Dana made the decision to transition into being a full-time makeup artist and hairdresser as of November 1st, 2022.

Dana’s inspiration to start the business stems from her profound love for hair and makeup. She finds fulfillment and a sense of aliveness when she’s working and witnessing the final result of her artistry.

One of the major milestones Dana has achieved is gaining confidence in herself and her skills. Overcoming her fear of sharing her work on social media, she has come a long way through continuous practice, attending classes and workshops, learning from mistakes, and embracing daily growth.

As an entrepreneur, Dana has learned that the journey can consist of both high and low days. During the challenging moments, doubts may arise, causing one to question their decision to pursue the business. However, it is through those difficult times that personal growth and strength are nurtured. Dana’s lesson has been to persevere, not give up, and continually strive to give her best.

For those aspiring entrepreneurs, Dana’s advice revolves around believing in oneself, formulating a plan, putting in the necessary work, starting as a side hustle and transitioning into full dedication when the business grows, maintaining a hunger for knowledge, and surrounding oneself with like-minded individuals. While the entrepreneurial path can be solitary, it is a personal journey that only the individual can travel.

When defining a brand, Dana perceives it as a reflection of identity. A brand stands out from the rest through its product, fragrance, taste, or other unique attributes, making it easily recognizable and connected to a specific company. It establishes a presence and resonates with people on an emotional level.

Distinguishing between a business and a brand, Dana explains that they can overlap or diverge depending on the situation. Both are commercial entities, but a brand goes beyond operations and checklist fulfillment. It represents a trusted name that customers can identify with, evoking emotions and fostering a connection. On the other hand, a business focuses primarily on operational aspects and bottom-line considerations.

Regarding the local brand community in Trinidad and Tobago, Dana believes there is room for improvement, suggesting that more work needs to be done to strengthen and support the community.

While Dana hasn’t participated in any markets or hosted her own pop-ups yet due to time constraints, she expresses an interest in future conventions and events where she can showcase her brand and connect with customers.

Contact info:

IG: My Beauty Fix Dana
FB: My Beauty Fix
TT Dana My Beauty Fix
What’s App 791-7694