In the bustling realm of audio-visual production, Wide Angle Visual Production stands as a testament to dedication, creativity, and adaptability. Founded in 2007 by Maurice Alexander, a passionate photographer, the journey of this brand began with a focus on photography. Over time, Maurice expanded the company’s horizons to include film production, aerial photography and videography, post-production, landscape photography, and even the sale of canvas prints. The evolution of Wide Angle Visual Production reflects a commitment to offering a broader spectrum of services than most in the industry, encapsulated in the playful yet meaningful name, “Wide Angle.”
The concept of “wide angle” is not just a technical term in photography but a representation of the extensive range of services provided. This diversity sets Wide Angle Visual Production apart, making it synonymous with versatility and comprehensive visual solutions. This venture is not just a job for Maurice; it is a full-time profession, a labor of love that comes with its own set of challenges, particularly in time management during peak periods. The most demanding aspect of the work today is maintaining consistency and ensuring that the brand remains visible and relevant in an ever-evolving market.
Maurice’s career began in various production houses, where invaluable skills and experience were gained. Eventually, it became clear that his aspirations outgrew the confines of working for others. Taking the leap to run his own operations was a daunting yet immensely rewarding decision. Every project completion, every sale, new connection, website update, tool upgrade, and the mastery of new software are milestones that mark the journey of Wide Angle Visual Production.
In the world of audio-visual production, visibility is crucial. Being punctual, dressing appropriately, and respecting clients are non-negotiable principles that Maurice adheres to. Offering discounts when feasible, being open to constructive criticism, and committing to continuous learning are strategies that have contributed to the longevity and success of the brand.
For those embarking on a similar path, Maurice’s advice is straightforward: take the time to learn your craft thoroughly, ask questions, and do not shy away from socializing and networking. Financial investment is essential—sometimes, you have to spend money to make money. There will inevitably be aspects of the journey that are not enjoyable, but maintaining an open mind allows for learning from these experiences.
To Maurice, a brand represents a way of life. The aim is for Wide Angle Visual Production to become an integral part of people’s daily experiences. Ideally, when someone encounters the brand, they should immediately recognize what it stands for and the quality it represents. In this sense, a business is the engine that drives practical achievements, while a brand is about how customers connect with what is done.
While the local community in Trinidad has room to grow in appreciating smaller brands, Maurice is inspired by the emergence of new brands. Observing the local brand landscape motivates him to manage his own brand effectively and to strive for excellence continually.
Though Wide Angle Visual Production offers photography prints in various sizes, the primary focus remains on providing comprehensive visual services. For bookings and more information, visit the website at http://www.wideanglett.com or find the brand on Instagram @wideanglett. Maurice’s journey, marked by growth, learning, and dedication, is a testament to what passion and perseverance can achieve in the dynamic world of audio-visual production.
