Meet Waggle, a dog bakery in Trinidad and Tobago, is dedicated to serving dogs with healthy, fun, human-like treats free of preservatives and artificial ingredients. The brand firmly believes that every occasion should be celebrated in the dog world just as it is in the human world. Waggle is passionate about giving dogs the best, and the brand’s treats are created with this mission in mind.
The inspiration behind Waggle comes from the founder’s love for dogs and baking. The founder combined these two passions to create something that is genuinely enjoyable to do. The brand’s name “Waggle” was coined from the founder’s five personal taste testers. If a treat was approved, the dogs would wag their tails; if not, they would still eat it, but there would be no wag. This approach resulted in a fun and catchy name for the brand.
As an entrepreneur, the founder believes that passion and enjoyment are crucial to running a successful business. In her opinion, a brand is how people distinguish a business from others, and it helps them relate and identify with it. Waggle is more than just a business generating income; it is a brand that generates influence. The brand community in Trinidad and Tobago has a lot to offer and should not limit themselves to being “small businesses” but rather growing businesses to show their full potential and influence others.
Waggle’s founder considers her businesses her biggest milestones and is proud of what she has accomplished. She is motivated to give her best, no matter the situation, because she loves and enjoys what her business entails. Running a business is a 24-hour job, whether it is baking, replying to customers, or posting content, and therefore, it is crucial to be passionate about what one does.
Waggle’s founder is excited to participate in pet-related events in the future, but for now, she is focused on serving dogs with the best treats in Trinidad and Tobago. She believes that the growing love for dogs in the country is a positive trend, and Waggle is proud to fuel it with their delicious treats.
