Six years ago, Candice found herself struggling with a persistent skin issue that no product seemed to resolve. What started as a personal quest for relief has since evolved into a skincare business—Candice Beauty Secrets. After experiencing severe reactions to widely available soaps and products, which caused breakouts and uncontrollable itching, this entrepreneur consulted dermatologists, but none of the treatments offered long-term solutions. Frustrated, she decided to take matters into her own hands.
Her journey to create skincare products began with a simple goal: to heal and pamper her own skin. She experimented with natural ingredients, determined to find a remedy for her irritation. In the process, she realized that the benefits of her products could extend beyond herself. This revelation marked the birth of Candice Beauty Secrets, a business focused on providing others with safe and effective skincare solutions.
Although she runs her business part-time—balancing it with her profession as a Dental Surgical Assistant and raising her children—her passion for skincare remains unwavering. What began as a personal endeavor grew into a mission to help others achieve healthier skin. This entrepreneur draws inspiration from her own journey, and this fuels her commitment to crafting products that deliver results.
One of her proudest milestones has been her own improved skin health. Her products have helped her manage her skin issues, and the success stories from customers who have experienced similar results bring her great satisfaction. These successes validate her efforts and affirm that she’s on the right track.
This entrepreneur has learned that building a business takes time and perseverance. Running a small business is no easy task, but she believes that with patience and hard work, success will follow. She encourages fellow entrepreneurs to stay persistent, noting that when you love your craft, the process feels less like work and more like a “happy place.” For her, Candice Beauty Secrets is just that—her place of joy and creativity.
To Candice, a brand is more than a business—it’s an extension of the individual behind it. A brand represents one’s personality, passions, and values, creating a connection with customers that goes beyond selling a product. She believes that when people see her brand, they should feel a sense of who she is and the care she puts into her work.
This entrepreneur is proud of her journey and the progress of local entrepreneurs in Trinidad and Tobago. Building a small business in the local market can be challenging, but she believes the community is slowly but surely moving forward. She looks back fondly on her experiences participating in local markets before COVID-19, including CARIFTA in 2019, where she had the chance to connect with others and share her story.
She remains committed to growing Candice Beauty Secrets, always looking for ways to refine her products and share her passion for skincare with others.
