There’s a quiet kind of joy that comes from unwrapping something special, a book you’ve always wanted, a sticker that makes you smile, a delicate piece of stationery that feels too pretty to use. That’s the feeling Alice’s Treasure Trove TT is built around.

More than just an online store, Alice’s Treasure Trove TT is a curated corner of the internet where everyday magic is made accessible. From collectible finds and exclusive edition books to adorable journaling supplies, stickers, and stationery, each item is handpicked with intention and a dash of delight.

The woman behind the brand grew up with her head in the clouds and her heart in storybooks, so much so that she was affectionately called Alice in Wonderland. That nickname stuck, and today, it’s the soul of her business. Her shop isn’t just named after her; it’s inspired by the whimsical, dreamy world she’s always been drawn to. A world of curiosities, colour and wonder.

“I’ve always had an eye for treasure,” she says. “Even as a child, I was always looking for that one thing that felt extra special, not because it was expensive, but because it felt like it was meant for me.” That passion is at the core of Alice’s Treasure Trove TT. It’s not about selling things; it’s about creating moments, the kind you want to slow down and savour.

Even while juggling a full-time 8:00 to 4:15 job, she makes time to run her business with heart. Whether it’s replying to customer messages late at night or sourcing new items to share with her growing community, she pours herself into every aspect. It’s a challenge, yes but it’s also a calling.

A major milestone for the brand? Making once-unreachable treasures available right here in Trinidad and Tobago. Exclusive edition books and international bookish merch are now just a few clicks away, no sky-high shipping fees, no long waits. That shift from admiring international hauls to creating her own for local readers? Game-changing.

Like many entrepreneurs, she’s had to learn on the go. Her biggest lesson so far? Trust. Building a brand means building trust, not just in your products, but in how you show up. Through consistency, clear communication and genuine care, she’s creating a space where customers feel seen, heard and valued.

Her advice to fellow dreamers is simple and honest: Just start.

“There’s never a perfect time. I spent so long researching, planning, waiting. But eventually, I realized I could learn and grow as I went. You don’t need everything figured out to begin.”

To her, a brand is more than packaging or a pretty logo, it’s a voice, a feeling, a connection. It’s the why behind the what.

“A business is what you do. A brand is who you are. That can’t be copied.”

The local creative community in Trinidad and Tobago continues to inspire her. While she’s still new to the scene, the energy she feels from other local brands, the passion, the originality, the boldness, reminds her that there’s room to grow, collaborate and support each other. Markets and pop-ups are on her vision board. When the time is right, she’ll be there, table set, treasures laid out, ready to welcome more wanderers into her world.

Until then, Alice’s Treasure Trove TT will keep doing what it does best: helping people find the little things that feel like magic.

Because sometimes, a sticker isn’t just a sticker. A book isn’t just a book. And a small, thoughtful purchase can turn an ordinary day into something truly special.