At 25, Rheann understands something that many entrepreneurs spend years discovering. Building a business is one thing. Getting people to find it is quite another. Across Trinidad and Tobago, thousands of entrepreneurs are creating products, offering services and investing their time, talent and savings into businesses that deserve attention. Yet somewhere between the customer searching for a service and the entrepreneur waiting to be discovered, opportunities are being missed. Rheann knows this because she has experienced it herself. And rather than simply accepting it as another challenge of entrepreneurship, she decided to do something about it. The result is Link Meh, an online platform designed to make discovering event vendors, beauty professionals and other local service providers easier, while giving businesses another opportunity to reach the customers looking for them.
Rheann is not your typical technology entrepreneur, although perhaps that is precisely what makes her story interesting. Her academic and professional background is rooted in finance, having studied Actuarial Science and ACCA, with experience in financial analysis and consulting. She has worked with businesses across different industries, gaining an understanding of how they operate, the challenges they encounter and the decisions that influence their success. Alongside her fascination with numbers is an equally strong interest in technology. She studied and taught Computer Science at Form 6 level and continued exploring the subject through her university studies. She enjoys coding, solving problems and finding ways to make complicated processes simpler. In fact, she readily admits that she can spend hours trying to fix one tiny problem on a website, determined not to let it defeat her.
But Rheann is also an entrepreneur, and it was this part of her life that provided the inspiration for Link Meh. Together with her boyfriend, she established Barista Bar TT, a mobile beverage business serving coffee, matcha, lemonades and other drinks at events. Like many small business owners, she discovered that developing a product, creating a brand and delivering a good service were only part of the work. There was another challenge that could determine whether the business succeeded at all: getting noticed.
You can have an excellent product, invest in your branding, perfect your service and work tirelessly behind the scenes, but none of that guarantees that the people who need what you offer will know you exist. Rheann experienced the demands of marketing Barista Bar TT, finding potential customers and explaining what made the business worth booking. She also began to recognise that countless other entrepreneurs were probably facing exactly the same problem. Some had limited marketing budgets. Others were building their businesses around full-time jobs or family responsibilities. Many were relying on social media, recommendations and word of mouth to connect with customers.
And then there was the other side of the equation. Customers were searching for photographers, caterers, decorators, makeup artists, entertainment and event services, often moving between Instagram accounts, asking friends for recommendations or trying to remember a business they had encountered weeks earlier. The services existed. The customers existed. What was missing was a simpler way to connect them.
That observation became the foundation of Link Meh.
The name itself is unmistakably Trinidadian. In everyday conversation, asking someone to link you with a photographer, makeup artist or somebody who can decorate for a party is familiar language. Rheann wanted a brand that reflected that natural way of communicating, something memorable, approachable and rooted in Trinidad and Tobago. Link Meh captures the essence of the platform without making the experience feel overly corporate or complicated. It also lends itself beautifully to the playful marketing Rheann enjoys creating for the businesses she features.
But behind the lighthearted name is a serious business proposition. Link Meh is not an event planning company, nor does it act as an intermediary responsible for arranging bookings. It is an online discovery platform where customers can explore local service providers, review information about their businesses and contact them directly. Vendor profiles can include descriptions, photographs, services, locations, social media links and contact details, giving prospective customers a starting point for finding the right provider.
For entrepreneurs, that means another digital space where their businesses can be presented to potential customers. For consumers, it means a more focused way to begin searching for services without having to rely entirely on social media algorithms or personal recommendations.
One of the more interesting developments in the platform is its expansion beyond the businesses providing services at events to include those helping people prepare for them. Through its event vendor listings, customers can discover businesses catering to weddings, birthdays, corporate functions, parties and other occasions, including photographers, caterers, decorators, rental companies, entertainers and food and beverage providers. Its newer beauty, grooming and wellness offering extends that experience to makeup artists, hairstylists, nail technicians, lash technicians, barbers and spas.
It is a sensible expansion because not everyone attending an event is responsible for organising it. Someone invited to a wedding may have no need for a caterer or decorator, but they may be looking for a hairstylist or makeup artist. By recognising the different needs surrounding an occasion, Rheann is gradually broadening Link Meh’s relevance to both consumers and service providers.
What makes her approach particularly interesting is that she understands the challenges of running a business from several perspectives. Her consulting experience has exposed her to the operational realities of different industries, while her financial background encourages her to consider sustainability, pricing and growth. Her interest in technology gives her the confidence to develop solutions, and her experience with Barista Bar TT reminds her that behind every business listing is someone working hard to turn an idea into a livelihood.
She has brought those interests together in a project that has also required her to learn considerably more than she initially anticipated. Building and managing the website has involved experimenting with features, troubleshooting technical problems and considering how visitors navigate the platform. There have been frustrating moments, including the familiar experience of discovering that something which worked perfectly the previous day has inexplicably stopped functioning. But Rheann is the kind of person who would rather spend hours finding a solution than abandon a problem.
And the technical challenges are only part of the equation. Convincing businesses to join a relatively new platform requires patience, persistence and the ability to communicate a vision that is still developing. Established businesses can point to years of results, customer testimonials and an existing audience. A new platform must build that confidence one relationship at a time.
For Rheann, seeing Link Meh become a functioning website was a significant personal achievement. What had existed as an idea, a collection of possibilities and a problem she wanted to solve had become something people could actually use. Seeing local businesses begin to appear on the platform made that achievement even more meaningful. Each listing represented an entrepreneur willing to place some trust in what she was building.
It is also why she wants the experience of joining Link Meh to feel personal. Rather than simply adding names to a directory, Rheann enjoys learning about the businesses, understanding their services and creating promotional content that introduces them to potential customers. Her ambition is not merely to accumulate listings. She wants to develop a platform that people find genuinely useful and that participating businesses see as another opportunity to grow.
There is an important distinction here, particularly as more entrepreneurs become aware of the value of digital visibility. Having an Instagram account or a website does not automatically make a business easy to discover. Customers search in different ways, using different platforms and often without knowing the name of the business they need. A dedicated discovery platform can provide another route between a customer’s intention and a business’s offering. Link Meh is still establishing its place in that landscape, but its proposition responds to a recognisable challenge in the local marketplace.
For businesses interested in exploring the platform, Rheann is offering new vendors their first two months of listings free during October and November 2026, with paid packages available afterward. It is an opportunity for entrepreneurs to become familiar with Link Meh and assess whether it provides value for their businesses.
And Rheann is already thinking beyond the website.
Her longer-term vision includes vendor showcases, pop-up events, collaborations and promotional campaigns that could bring participating businesses directly into contact with new audiences. She is particularly interested in opportunities for entrepreneurs to work together, recognising that small businesses can benefit from relationships with other businesses as much as they benefit from relationships with customers.
A photographer may discover an event decorator worth collaborating with. A mobile beverage provider may connect with an event organiser. A makeup artist may find opportunities through another business serving the same audience. These are possibilities Rheann hopes to explore as Link Meh develops, extending the platform’s role beyond individual business listings.
There is also something refreshing about her willingness to acknowledge that she is still figuring things out. At 25, she is balancing a professional career, her entrepreneurial interests and the everyday demands of building businesses. She has plenty of ideas, occasionally more than she has time to execute, and readily admits that she does not have all the answers.
What she does have is curiosity, determination and a support system she values enormously. She speaks appreciatively of the people who encourage her, challenge her thinking and help turn passing conversations into bigger ideas. That willingness to listen, learn and experiment is evident in the way she approaches both her career and entrepreneurship.
She is also realistic about what success requires. Having an idea is exciting, but developing it into something sustainable demands considerably more than enthusiasm. It requires research, financial consideration, technical understanding, marketing, customer relationships and the resilience to continue when progress is slower than expected. These are lessons Rheann has encountered through her professional work and is now experiencing firsthand as a business owner.
Ultimately, she hopes Link Meh will become one of the first places people across Trinidad and Tobago think to visit when searching for services for an event or special occasion. She wants to expand the variety of businesses represented, introduce features that make discovering and comparing services easier and create more opportunities for local entrepreneurs to reach new audiences.
For now, however, she is focused on building the foundation, one vendor, one connection and one improvement at a time.
And perhaps that is what makes this young entrepreneur’s story worth following. Rheann is not claiming to have reinvented entrepreneurship or solved every challenge facing small businesses. She has simply recognised a problem that she understands personally and decided to use her knowledge, experience and creativity to address it.
In a country filled with talented people building businesses of every description, the challenge is not always a shortage of what customers need. Sometimes it is the distance between what is available and who knows about it.
Rheann wants to make that distance a little smaller.
Because somewhere in Trinidad and Tobago, a customer is searching for exactly what a local entrepreneur has spent years learning to do, months preparing to offer or countless late nights working to perfect.
The business is out there. The customer is out there. The opportunity lies in helping them find each other.
And that is the art of being found.
For Besties planning a wedding, birthday celebration, corporate function or special occasion, or simply looking for beauty and grooming services, Link Meh offers another way to discover businesses across Trinidad and Tobago. Visit www.linkmeh868.com to explore the platform, follow @link_meh_tt on Instagram or find Link Meh on Facebook. Business owners interested in joining can visit the website or contact Rheann via WhatsApp at (868) 480-5577.
And the next time you’re searching for somebody who offers exactly what you need, you know what to do.
Link Meh!
