Meet Aesthetics Medicine. A brand owned by Lutcha McBurnette that focuses more on the medical side of facial treatments than the pampering side.

When it comes to the name, Lutcha’s reasoning is clear. “I wanted to go into the medical aspects of Aesthetics, so I found a name that will fit cohesively with the brand that I wanted.

Lutcha is definitely focused on creating her brand as this is what she does full time as it’s her passion. In fact she’s achieved many milestones. The ones that stand out to her are expanding her clinic and the overall expansion of the brand. 

Lutcha agrees that creating and building a brand is definitely hard work and requires a positive attitude. 

“One lesson I’ve learned as an entrepreneur is that I have to be my biggest motivator and cheerleader, especially at times when I feel like giving up.”

And this is her advice to entrepreneurs out there or anyone considering the path of entrepreneurship. 

“One piece of advice I will give to someone who is pondering entrepreneurship is to stay motivated and goal driven.”

The journey is definitely ongoing for Lutcha and Aesthetics Medicine. Having created the brand from scratch, Lutcha sees a Brand as the identity of the products or services you provide to the public. She has definitely created an identity for her brand. 

When it comes to the local brand community, Lutcha sees a lot of development. “As a Vincentian, I have seen the local brand community has grown tremendously in Trinidad & Tobago.”

Lutcha is excited to see what the future holds for Aesthetics Medicine, her passion. “Going through puberty and getting acne as a young woman, I’ve realized that the skin is actually more complex than we make it seem. I was intrigued about the skin and its multiple layers so I decided that I wanted to learn more about the skin in a medical aspect.”

Your passion for your brand definitely shows Lutcha!